📅 March 5, 2026   ⏰ 09:00–12:30   📍 Forskningsparken, Oslo

Shopper Seminar 2026

Shoppability: growth that lasts - in a market facing headwinds

For commercial leaders at retailers and suppliers in Norwegian retail.

Request a seat

Limited seats

NOK 850 per attendee

Significant resources are invested in driving traffic to stores, but far less in what actually determines the sale: shoppability and the in-store experience. The result is a large and often invisible conversion gap. When shoppability is low, everyone loses: suppliers who don't get the return on great products, retailers who lose sales from customers already in the store, and not least the customers themselves - who give up along the way.

👉 This is a major growth opportunity that we want to put in the spotlight!

Our experience is that many decision-makers in physical retail have been missing a professional arena with high practical relevance. That's why we're hosting the Shopper Seminar: a meeting place for concrete examples, new perspectives, and discussions on how we can actually reduce the conversion gap in-store.

  • Why conversion - not just traffic - is the biggest growth opportunity in mature categories and markets
  • How to create growth from insight
  • How conversion strategies work (and fail)
  • Cases from Diplom-IS and Telenor
09:00
Arrival, fresh coffee, breakfast
09:30
Platform launch: what 10 years of conversion measurement has taught us about challenges in Norwegian retail
Øyvind Christensen, FLOW Insights
10:05
How we buy: Building incremental growth that lasts - from attention to basket
Keith Sleight, SPiRO
11:05
Break - coffee/tea/snacks
11:20
Growth in a declining market: the Telenor case
Erik Meier Nilsen, Telenor Stores
11:40
Supplier-retailer collaboration in ice cream
Kay Nilsen, Diplom-IS
12:10
Q&A and closing

This seminar will not be streamed

Keith Sleight

Keith Sleight

SPiRO UK. Former global Shopper lead at Unilever, Mondelez and Cadbury. 25+ years of experience.

Øyvind Christensen

Øyvind Christensen

Founder, FLOW Insights. 10 years mapping Norwegian shopper moments and lost sales.

Erik Meier Nilsen

Erik Meier Nilsen

Head of Telenor Stores. Led Telenor's retail transformation through market decline.

Kay Nilsen

Kay Nilsen

Key Account Manager, Diplom-IS. Building supplier-retailer partnerships that drive growth.

What you need to know
Date: Thursday March 5, 2026, 09:00–12:30
Venue: Forskningsparken, Oslo
Parking: Basement parking. Metro: Blindern or Forskningsparken
Cost: NOK 850 per attendee (incl. breakfast and refreshments)
Seats: Limited
Request a seat

You'll receive a response within 48 hours.